Directory submission can help with SEO by providing additional backlinks to a website. Backlinks are links from other websites that point to a website, and they are considered a key factor in determining a website's search engine ranking. By submitting a website to directories, the website will likely receive backlinks from those directories, which can help improve its search engine ranking. However, it's important to note that the quality of the directory and the relevance of the link to the website's content is important, and the practice of submitting to a large number of low-quality directories is no longer considered effective in boosting SEO.
What is directory submission?
Directory submission is a technique used in off-page SEO where a website's link is added to a web directory under a specific category. This helps to improve the website's visibility and search engine rankings. By submitting your website to relevant directories, you can gain valuable backlinks which can help increase your website's domain authority, page authority, trust factor, and organic search ranking. Think of directory submission as listing your website in an online telephone directory, where users can find and access your website easily.
Submitting your blog posts or articles to top directory submission sites is an effective way to increase visibility for your website on search engine lists, which can lead to more website traffic. Through directory submissions, you can also get your website listed on other sites. Each directory has specific guidelines to follow, such as guidelines for the title, description, keywords, category, email, URL, and more. By adhering to these guidelines, you can ensure your website is listed correctly and attract more visitors.
Types of directory submission sites:
Free Directory Submission sites:-
Free directory submission sites are a good option, but acceptance is not always guaranteed. It may take some time for your website to be accepted, and for the backlinks to be generated. When using free directory submission sites, it is important to be patient and keep in mind that the process may take longer than paid options.
Paid Directory Submission sites:-
Paid directory submission sites allow you to purchase a backlink for your website quickly. By paying a fee, you can expect to receive a backlink within 24 hours. This can be a more efficient option than using free directory submission sites, which may take longer to process.
Reciprocal Directory Submission sites:-
Reciprocal linking is the practice of exchanging links between two websites, which can help provide backlinks. To increase the chances of getting your website approved on a directory submission site, you may consider including more backlinks on your website. This can help boost the credibility of your site and improve the chances of it being accepted.
Automatic Directory Submission site:-
Automatic directory submission sites are websites that provide a service where they automatically submit a website's link to multiple directories at once. These types of services typically automate the process of filling out the submission forms and adhering to the guidelines of each directory. These services are designed to save time and effort for the person submitting the website, but it's important to note that not all directories accept automatic submission and it may not be the best way to gain quality backlinks for your website.
DoFollow Directory Submission site:-
A DoFollow directory submission site is a web directory that allows "DoFollow" links. In other words, when a website is submitted to a DoFollow directory, the links included in the listing will pass on "link juice" or "link equity" to the linked website. This is important for SEO because when a website links to another website, it is seen as a "vote" of credibility and can help boost the linked website's search engine rankings. Not all directory submission sites are DoFollow, and some use the NoFollow attribute which doesn't pass on any link equity.
Benefits of web directory submission:
Directory submission is a popular and easy method of off-page SEO that is widely used by bloggers and SEO professionals. Some of the benefits of directory submission include:
Enhancing visibility: Directory submission can help increase the visibility of a website, making it easier for potential customers to find it.
Building backlinks: By submitting a website to directories, it is possible to increase the number of backlinks, which can improve search engine rankings.
Boosting traffic: As visibility and search engine rankings improve, it can also lead to an increase in website traffic.
Improving branding: Directory submission can also help establish credibility and improve branding for a business.
Cost-effective: It is a cost-effective technique that can help get a website indexed and found by search engines.
Targeted audience: Directories are often niche-specific, so by submitting a website to relevant directories, it is possible to reach a more targeted audience.
Local SEO: By submitting a website to local directories, it is possible to improve local SEO and get more visibility for a business in local search results.
Directory submission process:
The directory submission process typically involves the following steps:
Research: Research relevant directories to find the ones that are most appropriate for your website.
Gather Information: Gather all the necessary information such as the website title, description, URL, keywords, and contact information.
Create an account: Create an account on the directory submission site or log in if you already have an account.
Submit the website: Fill out the submission form with the information gathered in step 2, and submit the website.
Verify the submission: Some directories require email verification before a website can be listed. Check for an email and verify the submission.
Wait for Approval: After submission, the directory will review the website and approve or reject it. Once approved, the website will be listed in the directory.
Repeat the process: Repeat the process for other relevant directories.
It's important to note that not all directories are created equal and some directories may not be worth the time and effort to get your website listed on. It's important to submit your website to relevant directories, and also make sure to check the quality of the directory before submitting your website.
Do’s and Don’ts of Directory submission sites:
Here are some things to consider when selecting directory submission sites for your blogs and articles:
Do's:
Submit your website to relevant directories that are specific to your niche or industry.
Use unique and accurate titles, descriptions, and keywords for your website.
Use a valid email address and contact information when submitting your website.
Follow the guidelines and rules of each directory.
Keep track of the directories you have submitted your website to and the status of each submission.
Use a mix of free and paid directories for submission.
Don'ts:
Do not submit your website to irrelevant directories.
Do not use duplicate content or copied descriptions.
Do not submit your website to directories that use the NoFollow attribute.
Do not submit your website to directories that are low quality or have low domain authority.
Do not use automated submission tools.
Do not submit your website to too many directories at once, as it may be seen as spam and get penalized.
It's important to keep in mind that Directory submission is a technique used to improve the visibility of a website, but it's not the only way to improve the visibility of a website. It's important to use a mix of techniques and don't rely only on directory submission. Also, It's important to keep in mind that the value of the backlink can vary widely depending on the quality of the directory.
Conclusion:
Directory submission is a technique used in off-page SEO to increase visibility and search engine rankings for a website. By submitting a website to relevant directories, it can gain valuable backlinks and increase its visibility on the web. However, it's important to keep in mind that not all directories are created equal and some directories may not be worth the time and effort to get your website listed on.
To ensure the best results from directory submission, it's important to research relevant directories, use unique and accurate information when submitting your website, follow the guidelines and rules of each directory, and avoid using automated submission tools or submitting to low-quality or irrelevant directories.
Directory submission can be a useful technique as part of a larger SEO strategy, but it's important to remember that it should not be the only technique used to improve the visibility of a website. A mix of techniques such as creating quality content, optimizing on-page elements, and building high-quality backlinks are essential for a comprehensive SEO strategy.